CHARACTER COFFEE ROASTERS

I was approached by founder Harry Davis in 2021; as a fan of craft beer he had seen some of my other work online. He started his roastery with a view to combine artisanal coffee with bold craft beer branding. He wanted to find a character to represent his brand; a mascot. We explored a few different options before settling on a bear - Harry is from Warrickshire, whose county flag features a bear. I began thinking about what kind of character the bear could be and trying to link that into the world of coffee. Perhaps he is a connoisseur; a refined gentleman... perhaps "Lord Warrick". He could be an explorer and collector, and within his collection... a rare and mystical artefact (think Indiana Jones), the jewel of his collection and one that is always in danger of being stolen... by The Chameleon thief! (chameleons are found in the regions where the coffee is grown)

These characters started inspiring the sort of mood and feeling of the story we could tell; having these two characters sparring against each other. We felt there could be great storytelling potential here and we could have these characters going head-to-head over a long period of time, providing plenty of material for more labels. We started to establish a "film-noir" feel; lord, spy, thief, master-assassin A Sherlock and Moriarty kind of feel...